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rosie mattio public relations

Reputation & Branding: A Match Made in Heaven

Public relations is a multi-faceted discipline that can get complicated for business leaders and marketers. Many business owners, and the general public, tend to wonder exactly what PR is and how practitioners do their jobs on the day-to-day. The key to a great public relations strategy is to combine all the best parts of your … Continue reading Reputation & Branding: A Match Made in Heaven

rosie mattio cannabis public relations

Who Covers Cannabis? Following Media Trends

It wasn’t too long ago that few people would even speak out loud about cannabis. Now it’s not only a trend, but a thriving industry that audiences all over the world want to learn more about! But the question remains – who out there is covering hot marijuana stories in the media? By learning more … Continue reading Who Covers Cannabis? Following Media Trends

cannabis industry

Types of Businesses You’ll Encounter in the Cannabis Space

Many people get into the cannabis space thinking that they will grow a few plants, and make a fortune. That simply isn’t the case – and anyway, why stop there? Grow if you like, but when it comes to being a part of this industry, there are so many options to choose from. You can … Continue reading Types of Businesses You’ll Encounter in the Cannabis Space

pr for cannabis industry

Why PR is Vital for the Cannabis Industry

Public relations is an essential – and often overlooked – component of any business. Every industry has stakeholders and audiences to please, but none so complex as the modern cannabis space. I got my start in the PR industry fifteen years ago, working with very different types of clients than I do today! I went … Continue reading Why PR is Vital for the Cannabis Industry