Writing and designing relevant content for blogs, media exposure, websites, and social media
- Crisp definition of content deliverables, and target audiences.
- Establishing and enhancing the Brand voice.
- Ongoing cadence of writing new content for the defined media – blogs, website, social media.
- Design services to frame the content, if needed.
- Effectiveness tracking, to identify relative success of all content – which may include click-thru rates, bot crawl rates, # of new subscribers, followers or likes on targeted social media – and adapting new content accordingly.
- Crafting Thought Leadership pieces, for placement, to enhance Brand’s market profile.