Identifying and connecting with key influencers — and turning these influencers into advocates and brand ambassadors
- Identifying both relevant high-profile influencers and “micro-influencers” and the activities that create a “wow” for them.
- Creating “surprise & delight” gifts or events for these key influencers, so they engage with and talk up the Brand.
- Follow up with social + mainstream media about the gift / event, to create ongoing halo effects.
- Goal is to leverage these 1x events for increased exposure & awareness of the Brand.