Strategic planning, management, and execution of a favorable and broad public image for the Company.
- Developing the public relations strategies to increase exposure for the company.
- Securing media with major mainstream consumer and lifestyle press.
- Placing stories with top-tier national business and tech publications.
- Garnering media placements within cannabis industry publications.
- Increasing exposure for executives as experts and thought leaders with major national news and business outlets.
- Crafting press releases and story pitches.
- Raising media profile of key Company executives.
- Facilitating speaking opportunities at cannabis, and national business and consumer conferences and events.
- Engaging other companies for partnership, event, and co-branding activities.
- Creating crisis communication plans when needed.