Tag Archives: public opinion

rosie mattio public relations

Reputation & Branding: A Match Made in Heaven

Public relations is a multi-faceted discipline that can get complicated for business leaders and marketers. Many business owners, and the general public, tend to wonder exactly what PR is and how practitioners do their jobs on the day-to-day. The key to a great public relations strategy is to combine all the best parts of your … Continue reading Reputation & Branding: A Match Made in Heaven

pr for cannabis industry

Why PR is Vital for the Cannabis Industry

Public relations is an essential – and often overlooked – component of any business. Every industry has stakeholders and audiences to please, but none so complex as the modern cannabis space. I got my start in the PR industry fifteen years ago, working with very different types of clients than I do today! I went … Continue reading Why PR is Vital for the Cannabis Industry